Social Networking Event

Date: 9th & 10th November '09, Santa Clara Convention Centre

Free to Attend Workshops

Day One -

10.00am - 11.30am - Business Marketing Association - Northern California
"Launching New Offerings in a Social World: What to consider when incorporating Social Media in your Go-To-Market Planning!"
- How to create a good go-to-market plan? What sound principles of marketing still apply?
- When is it appropriate to consider social tools?
- How should one incorporate social media vehicles in such plans?

Reena Kapoor, President, Conifer Consulting
Jeff Thompson, Managing Partner, Aventi Group
Anne Merkert, Partner, Aventi Group

11.30am - 12.30pm - Ads and Offers – Win-Win ROI scenarios for Advertisers and Application Developers
- Exploring advertising methods and options for promoting offers and applications within social media.
- Connecting virtual currency monetization to advertiser goals.
- Emerging methods of advertising and monetization in social media

Chris Wilhelmi, Director of Marketing, RockYou Ad Network

2.30pm-3.30pm - Q Interactive - Picking A Vendor to Monetize Your Application/Game

Good Consumer Experience + Monetization = Not Happening
Many of the monetization platforms today don’t offer a high quality consumer experience, plain and simple.  Find out how to pick a vendor that will monetize your app/game, but still allow your users to stay engaged, have a pleasent customer experience and gives them customer support.
-          Get briefed on the current virtual currency landscape
-          Hear from an industry expert on how to monetize your game/app
-          Learn the “Top Ten” questions to ask your Virtual Currency offer provider
-          Walk away with a greater knowledge of how to build your monetization strategy

Bob Girolamo, VP, Sales, Q Interactive

4pm-5pm - Social Media Club

Day Two

10.00am - 11.30am - Ads and Offers – Win-Win ROI scenarios for Advertisers and Application Developers
- Exploring advertising methods and options for promoting offers and applications within social media.
- Connecting virtual currency monetization to advertiser goals.
- Emerging methods of advertising and monetization in social media

Chris Wilhelmi, Director of Marketing, RockYou Ad Network

1pm-2pm - Lewis PR - “Red alert: how to navigate a crisis in today’s social media landscape”

•    How do you monitor for crises before they ge

t out of control?
•    Should you respond? If so, how?
•    What can you do in advance to prepare?
Lucy Allen, SVP, LEWIS PR

3.30pm-4.30pm -Q Interactive - "LATEST SURVEY RELEASE: YOUR CUSTOMERS TALK - How Consumers Really Use Virtual Currency"
Wondering what goes on in the minds of consumers in the social arena?  This session will take a deeper dive into the latest released survey from Q Interactive and the Social Media World Forum exploring consumers interactions with social games and apps.  Find out:
-          Why people interact with games/apps?
-          How to draw more people into your game/app
-          Whether or not virtual currency is the right way to go

Marj Calinog, VP, Business Development, Q Interactive

More event info

Join us for a deep dive into the Facebook Platform: share ideas, troll for partners on your latest project, check out app demonstrations, or just socialize with people like you. Engage with our experts on the sustainability and monetization of Facebook Apps. Find out how to start developing your next killer Facebook App with .NET / CakePHP - new Facebook developers

Register For FREE Online HERE

For the Facebook Developer Garage and Social Networking World Forum  exhibition