Home Conference Speakers Randy Sprenger, Manager Electronic Advertising & Direct Promotions, Harley-Davidson Motor Company
Randy Sprenger, Manager Electronic Advertising & Direct Promotions, Harley-Davidson Motor Company

randy_sprenger_harley_davidsonRandy has been providing Internet and emerging media strategy and solutions for clients, products and brands for over 15 years.

 

As the Manager of Electronic Advertising & Direct Promotions at Harley-Davidson Motor Company, Randy is responsible for all aspects of Paid Search, Social Media, Content Syndication and Mobile Advertising. He also oversees a team dedicated to Direct Mail and Marketing Analytics. Prior, he spent 8 years with global oversight of Harley’s corporate Web sites and e-mail programs.

Before joining Harley-Davidson, he worked at a number of advertising agencies providing e-commerce, web sites and emerging media solutions for clients ranging from banking to retail.

 
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"Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007." eMarketer

 

"Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008." Nielsen Media Research

 

"Revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period." Juniper Research