Social Networking Event

Michael considers himself a student of social media and community building. He has worked for major brands in Silicon Valley (HP, Yahoo! and Intel) and was instrumental in driving social media programs and campaigns emphasizing authenticity and long-term relationship building.

He believes that marketing can be evil at times; but if done right, it can drive customer loyalty and brand advocacy. He believes that marketers need to spend more time listening and less time talking. He believes that consumers are real people with real passions; and don’t like to be referred to as segments or target audiences. He is confident that if brands love their customers they’ll love them back and tell others about it.
 
He is on the Interim Board of Directors for the Social Media Club; and an advisor for Izea. He also authors Britopian, yet another social media blog.
 
Michael just recently accepted a position as Vice President at Edelman Digital. You can find him roaming the Twitterverse or Facebook at just about all hours of the night.