Social Networking Event

Jesse Goranson is SVP, Mobile Media for The Nielsen Company’s online division, overseeing Nielsen’s relationships with the largest internet advertisers, including Google, Yahoo!, Microsoft, AOL, as well as the leading social networks Facebook and MySpace.  In this capacity, he works with these clients and their advertisers to properly understand the role of internet advertising within the larger media context.  Most recently, Mr. Goranson has concentrated heavily on understanding measurement in the social networking sphere, culminating in Nielsen’s recently announced strategic alliance with Facebook, which he led.

 
Prior to his current role, Mr. Goranson served as SVP Mobile Media for Nielsen. Before joining Nielsen, he founded and ran the U.S. offices of Hypernix, an instant messaging startup. He also spent eight years as a strategy consultant, first at Gemini Consulting, then at Ernst and Young, working with clients in Europe, Asia, and the Americas.
Mr. Goranson is a frequent speaker at industry events including CTIA, Media Summit, Digital Hollywood and ThinkMobile.
Mr. Goranson holds a Masters in Operations Research from M.I.T's Sloan School, and a Bachelors of Management Science also from M.I.T.'s Sloan School.