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Lauren Coberly is Director of Worldwide Marketing for Kodak Direct, Eastman Kodak’s online consumer business.  In this role, Lauren is responsible for developing and overseeing the online marketing strategy and activities in the Americas and EAMER regions.  In addition to determining critical marketing investments, Lauren helps lead the next generation of thinking around online practices and ways to incorporate key marketing trends and emerging media.

Prior to Kodak, Lauren managed Market Development, and Public Relations for Hewlett-Packard’s consumer direct business.  With HP, Lauren strategically built out and grew marketing and online sales through key partner programs, and managed the P&L for this significant piece of the business.  Lauren was with HP for 8 years, during which time she also played a pivotal role in integrating key ecommerce marketing programs during the HP/Compaq merger.